Head of Marketing B2B Food Ingredients Distribution m/f/d at GFIC
- Company: GFIC
- Location: London
- Employment type: Permanent employment
- Posted: 2026-10-22
About Our Client
Our client is a leading international ingredients distributor connecting customers and suppliers across multiple markets.
Products are valued added Ingredients from leading suppliers.
As the organisation continues to expand its international footprint, it is seeking a commercially driven and strategically minded Head of Marketing to strengthen market positioning, accelerate business development initiatives, and elevate the company's brand globally.
This is a highly visible leadership role combining strategic marketing, brand management, business development support, supplier engagement, and customer experience across multiple international markets.
The Opportunity
As Head of Marketing , you will own and drive the global marketing agenda. Working closely with commercial leaders, local country organisations, suppliers, and external partners, you will identify opportunities, develop compelling value propositions, and execute impactful marketing programmes that strengthen customer and supplier engagement.
You will play a key role in shaping the company's market positioning, accelerating category business development, and building a consistent international brand that supports ambitious expansion plans.
Key Responsibilities
Strategic Marketing & Business Development
Develop and execute the international marketing strategy aligned with commercial and business development objectives.
Lead category business development initiatives across business units and markets, leveraging synergies throughout the organisation.
Identify market trends, customer needs, competitive developments, and emerging business opportunities.
Translate market intelligence into actionable business development initiatives and commercial programmes.
Partner closely with sales and business development teams to drive customer acquisition and market penetration.
Develop compelling value propositions, sales tools, customer presentations, and marketing collateral.
Establish, share, and implement best-practice marketing approaches across countries and business platforms.
Supplier Marketing & Strategic Partnerships
Build and execute joint marketing programmes with strategic supplier partners.
Develop supplier branding, communication concepts, and co-marketing initiatives.
Strengthen supplier relationships through impactful marketing activation and category development support.
Brand Leadership & Corporate Communications
Own and further develop the corporate brand strategy, positioning, and identity.
Ensure consistent brand execution across all markets, communication channels, and customer touchpoints.
Lead corporate communications, internal communications, and employer branding activities.
Manage external agencies, designers, and communication partners.
Continuously enhance the company's digital presence, including websites, social media, and digital communication channels.
Events & Customer Engagement
Lead the global event strategy, including trade fairs, customer seminars, supplier conferences, webinars, and internal events.
Create engaging customer and supplier experiences that strengthen relationships and generate commercial opportunities.
Maximise event ROI through effective planning, execution, lead generation, and follow-up programmes.
Support local organisations in executing high-impact regional marketing initiatives.
Candidate Profile
Experience
Minimum 10 years of progressive experience in B2B marketing, business development, commercial leadership, or business development-focused marketing roles.
Demonstrated track record of developing and executing strategic marketing programmes that deliver measurable commercial results.
Strong experience within Food Ingredients, Flavours, Nutrition, Specialty Chemicals, Life Sciences, or adjacent B2B industries.
Experience within ingredient distribution, specialty distribution, or B2B trading environments is highly desirable.
International experience across multiple markets and cultures is strongly preferred.
Skills & Competencies
Strong commercial acumen and strategic thinking capabilities.
Proven ability to translate technical product features into compelling customer value propositions.
Excellent stakeholder management and influencing skills across all organisational levels.
Strong project management and execution capabilities.
Data-driven decision-maker with highly developed analytical skills.
Entrepreneurial, hands-on, and results-oriented leadership style.
Outstanding communication, presentation, and relationship-building skills.
Fluent English is essential. Additional European languages are advantageous.
Education
Degree in Food Technology, Marketing, Business, Economics, or a related discipline.
Additional marketing qualifications or postgraduate education would be advantageous.
Why This Opportunity?
Shape and lead the global marketing and business development agenda of a leading international ingredients platform.
Direct exposure to senior leadership and strategic decision-making.
Significant influence on commercial business development, branding, customer engagement, and market development.
International scope with extensive supplier and customer interaction.
Entrepreneurial culture offering high visibility, autonomy, and impact.
If you are a commercially minded B2B marketing leader with a passion for business development, branding, and international market development, we would welcome a confidential conversation.
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