B2B - Influencer Marketing - Account Director at Ogilvy UK

Influence Director

Department: PR & Influence

Location: London

Contract type: Fixed-Term (12 months)

Full Time/Part time: Full Time

Working Pattern: Hybrid

Reporting into: Business Director/Client Partner

About Ogilvy

Ogilvy UK has been creating iconic ideas that deliver impact at scale for clients ever since David Ogilvy founded the company in 1948. Ogilvy UK specialises in bringing together brand advertising, customer experience marketing, PR, influence and consulting, all fuelled by Behavioural Science. Our world-class award-winning creative campaigns deliver solutions for clients including Sainsbury’s, Argos, , Mondelēz International, Unilever, TK Maxx and Pernod Ricard.

In 2023, Ogilvy UK celebrated their 75th anniversary and was the most awarded agency in Europe. Ogilvy is home to the largest influencer marketing practice globally, and hosts the world’s biggest festival of behavioural science and creativity, Nudgestock – now in its 12th year.

Ogilvy’s award-winning influence division is one of the first agencies to develop a specialist ‘Business Influence’ team, integrating the value of influence into the core of Business Marketing operations for clients with a more ‘corporate’ slant or more B2B focus. We’ve had the pleasure of working on world-leading brands such as TCS, Samsung Business, Lloyds Banking, Intel Gaming, Mastercard, EY, and many more.

Whilst our work does cover both B2B and B2C elements, corporate and B2B brands have their own unique set of challenges and objectives. We are here to prove that influencer marketing sits at the heart of their solutions, and we need a visionary leader to help us drive this narrative forward.

Key Responsibilities

Team Leadership & Resource Management

• Act as a key leader within the team, overseeing incoming project requests and live campaign work to ensure excellence in delivery.Work closely with the Business Director to effectively manage resource and capacity within the team, ensuring projects have the appropriate team attached and are running efficiently.
• Mentor, delegate to, and elevate junior team members, fostering a collaborative and high-performing team environment.

Commercial & Strategy Development

• Bring a true commercial mindset, with a keen eye on scoping out projects, tracking profitability, and understanding the costs attached to running our products and campaign types.
• Actively contribute to and develop tailored Influencer strategies for our B2B and corporate clients: recommend objectives, targets, action plans, influencer selection, content calendars, and budgets.
• Support additional agency growth projects as required, including leading/supporting new business pitches, market reviews, and competitive trend analysis.

Client & Stakeholder Management

• Maintain, build, and nurture successful client relationships, successfully selling in creative ideas and content streams in quick-turnaround and high-pressure situations.
• Present creative ideas and sell content solutions confidently to internal stakeholders, as well as new and existing clients.
• Align and collaborate seamlessly with media, PR, social, brand activation, digital, and all other internal and external stakeholders to deliver integrated, best-in-class campaigns.

Campaign Execution & Production

• Oversee the end-to-end execution of complex, multi-layered influencer campaigns, ensuring timelines, budgets, and deliverables are met to

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