B2B Marketing Lead (PromoRepublic) at Matchmatch
- Company: Matchmatch
- Location: Remote
- Employment type: Full Time
- Posted: 2026-11-03
PromoRepublic is a Ukrainian-Finnish B2B SaaS company helping multi-location brands and franchise organisations manage marketing across hundreds or thousands of local businesses.
Our platform brings social media, reputation management, listings, local visibility, content governance, digital asset management and AI-powered workflows into one operating environment. We help central Marketing teams maintain brand control and visibility while enabling local teams to execute effective marketing with less manual work.
Our customers are enterprise brands, franchise groups and multi-location organisations, primarily across North America and Australia, with customers in Europe as well.
We are looking for a senior, hands-on B2B marketer to own Marketing execution and make demand generation and qualified pipeline growth the primary commercial focus of the function. You will report directly to the Chief Revenue Officer and work closely with the CEO, Sales, Product and Customer Success.
What you will own:
Demand generation and pipeline contribution
Build and optimise campaigns for priority industries, accounts and buyer groups
Develop inbound, outbound-supporting, account-based and re-engagement motions
Work closely with Sales to improve lead quality, handoff and opportunity progression
Build nurturing and lifecycle programmes that move prospects through the funnel
Analyse funnel performance, identify conversion gaps and test new channels and approaches
Measure Marketing performance based on qualified pipeline and business outcomes
Marketing strategy and priorities
Define target audiences, market priorities, campaigns and expected outcomes
Build the quarterly Marketing plan, calendar, operating rhythm and scorecard
Recommend where Marketing budget and resources should be invested
Decide what to start, improve, automate, pause or stop
Positioning and product marketing
Continuously improve PromoRepublic’s positioning and messaging
Translate product strategy and AI capabilities into clear commercial narratives
Develop differentiated messaging for priority industries and buyer groups
Lead Marketing execution around priority product launches
Set content priorities and turn customer insights, product releases, research and market trends into commercially useful content
Build customer proof, case studies and sales enablement
Own Marketing priorities for the website and key conversion paths
Use webinars, roundtables and selected events where they support pipeline and customer relationships
Positioning, product marketing and content
Own lead nurturing, event follow-up and re-engagement programmes
Work with Revenue Operations on HubSpot automation, attribution and data quality
Build practical AI-enabled workflows across research, data, campaigns, content operations and reporting
Automate repetitive Marketing processes to improve speed, quality and scalability
Evaluate Marketing and AI tools based on measurable business value
Marketing operations and AI automation
Own lead nurturing, newsletters, event follow-up and re-engagement programmes
Work with Revenue Operations on HubSpot automation, attribution and data quality
Build practical AI-enabled workflows across research, data, campaign execution, content operations, reporting and lifecycle Marketing
Automate repetitive Marketing processes where automation can improve speed, quality or scalability
Develop reusable workflows for briefing, repurposing, analysis, quality control and knowledge reuse
Evaluate Marketing and AI tools based on measurable business value rather than novelty
What we are looking for:
Strong hands-on B2B Marketing experience
Experience in B2B SaaS or a closely comparable B2B software environment
Proven experience with demand generation and pipeline-focused Marketing
Evidence of personally owning Marketing initiatives from strategy through execution
Strong commercial and business mindset
Ability to connect Marketing activity to pipeline and revenue outcomes
Experience building and executing multi-channel B2B campaigns
Strong positioning, messaging and product Marketing judgement
Experience working closely with Sales
Experience with HubSpot or a comparable CRM and Marketing automation platform
Ability to analyse funnel and campaign data and make decisions based on it
Hands-on experience using AI and automation to materially improve Marketing workflows or outcomes
Experience coordinating agencies, contractors or cross-functional contributors
Excellent written and spoken English
Strong operational discipline and personal ownership
You are likely to succeed if you:
Think commercially and connect Marketing activity to business outcomes
Move comfortably between strategy and hands-on execution
Enjoy building and testing rather than only managing others
Use data to challenge assumptions and make decisions
Bring structure without creating unnecessary process
Make clear trade-offs when resources are limited
Look for opportunities to automate repetitive work
Take responsibility for outcomes rather than activity
You do not need to be the deepest specialist in every Marketing discipline. You do need to know how the pieces fit together and be willing to get hands-on when necessary.
Location and ways of working:
This is a remote role with a European-compatible working schedule. Our team is distributed, with team members across Europe, including Helsinki and Kyiv. We maintain a core collaboration window during European working hours. Because North America is one of our key markets, occasional flexibility will be required for customer conversations, webinars, events or other market-facing activities.
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