Performance Marketing Manager - Native Ads (all genders) at Sunday Natural

Your mission

At Sunday Natural, we’re on a mission to bring premium wellness products to millions of customers across Europe. As we accelerate our growth, we are expanding our acquisition strategy and exploring new ways to connect with customers.

As our Performance Marketing Manager – Native Ads (all genders), you will help build and scale Native Advertising as a new acquisition channel, combining creative storytelling, data-driven campaign management and end-to-end funnel optimisation to drive sustainable growth.

Your role:

You will take ownership of our Native Advertising campaigns, from developing compelling ad creatives and advertorials to managing campaigns across platforms such as Taboola and Outbrain and Meta.

Combining creative execution with analytical excellence, you will build, test and optimise entire conversion funnels, leveraging AI-powered tools, performance tracking and continuous experimentation to turn engaging content into measurable business results.

Your mandate: Establish Native Advertising as a scalable, high-performing acquisition channel – transforming creative ideas and data-driven insights into sustainable customer growth.

Your Responsibilities & Impact

Native Advertising & Campaign Optimisation

• Channel Development: Establish and scale Native Advertising as a new customer acquisition channel, identifying growth opportunities and shaping its strategy.

• Campaign Ownership: Independently plan, launch and manage campaigns on platforms such as Taboola and Outbrain, continuously optimising targeting, placements and budgets to maximise profitability.

Creative Development & Conversion Funnels

• Creative Strategy & Execution: Independently develop compelling ad creatives, headlines and visuals that capture attention and drive engagement.

• Advertorial Content Creation: Create persuasive, conversion-focused advertorials, long-form articles and landing page content that turn readers into customers.

• Funnel Optimisation & AI: Analyse and improve the entire customer journey, leveraging AI-powered tools to accelerate content creation and experimentation.

• Responsible Communication: Ensure advertising content complies with brand standards and applicable health-claim regulations, collaborating with internal experts as needed.

Analytics, Tracking & Collaboration

• Tracking & Attribution: Set up and optimise tracking across campaigns, advertorials and landing pages to ensure reliable performance measurement.

• Performance Analytics & Reporting: Analyse campaign data, build dashboards and translate insights into actionable improvements using Google Analytics or comparable tools.

• Testing & Experimentation: Develop data-driven hypotheses, run structured A/B tests and continuously optimise creatives, content and conversion journeys.

• Cross-Functional Collaboration: Collaborate with Performance Marketing, CRO and external agency partners to develop and scale successful campaigns.

What You Bring:

• Education & Analytical Foundation: Strong analytical and structured problem-solving skills, developed through education and/or professional experience.

• Industry and Channel Know-How: 2–3+ years of hands-on experience in Native Advertising / Performance Marketing, gained in an agency or in-house environment. Proven expertise in managing and optimising campaigns on platforms such as Taboola, Outbrain, Meta or comparable networks. Experience in B2C/D2C, particularly nutrition, food, supplements or wellness, is a strong plus.

• Creative & Content Expertise: Strong copywriting and storytelling skills, with hands-on experience creating conversion-focused advertorials, ad creatives and landing page content.

• Analytical Mindset & Reporting: You confidently analyse performance data, understand tracking and attribution, and translate insights into actionable improvements. Experience with Voluum or comparable tracking and reporting tools is a strong plus.

• AI & Automation: You are confident using AI-powered tools to create, test and optimise advertising content and creative assets.

• Conversion Focus: You understand how creatives, advertorials, landing pages and customer journeys influence conversion rates and campaign profitability.

• Ownership & Initiative: You work independently, proactively identify opportunities and enjoy building and scaling new initiatives with measurable impact.

• Communication & Collaboration: Strong communication and interpersonal skills, with the ability to collaborate across teams, communicate insights clearly and manage external partners effectively.

• Language Skills: Excellent German (C1 level), including strong copywriting skills, and strong English communication skills.

What we offer:

• An appealing discount on all of our products – from essential oils to vitamins & nutrients

• We offer 28 days of paid time off per year plus up to 5 days off between Christmas and New Year

• The Urban Sports Club membership and either Swapfiets bike rental or a subsidy for the Deutschlandticket

• We believe great things happen when we meet in person, which is why we embrace a hybrid model with one home office day per week – up to two depending on the area you are working in – and up to two weeks per year working from abroad

• Receive various discounts of up to more than 50 percent on attractive brands such as Flaconi, Bosch, Apple or Expedia

• You will be given real ownership and plenty of room for new initiatives, as well as the opportunity to contribute your expertise and implement your great ideas

• Inviting office spaces with access to plenty of organic teas and superfoods from around the world

• We like to celebrate each other! Regular tea & office parties, Christmas and summer feasts and various influencer events such as Women's Day

Sunday Natural emerged from a long-standing passion and research in the fields of health, healing, and personal growth. The lack of natural, high-quality products on the market was the original motivation for founding Sunday Natural in 2013. We aim to produce the products we ourselves would love to buy – as natural as possible, absolutely pure, free from any additives, and of the highest quality. In a strategic partnership with CVC, Sunday Natural is now one of Germany's most renowned quality manufacturers, with its own research and development department in Berlin. For the continuous improvement of our products, we collaborate with selected research institutes, scientists, therapists, farmers, and professional associations.

Our diverse team in Berlin consists of over 400 employees from more than 45 nationalities and continues to grow – but at a sustainable pace. Our goal is to foster a collaborative, supportive, and inclusive work environment with a diverse group of motivated, talented, and visionary team members.

We highly value equality of opportunity and inclusivity, and we would like to particularly encourage women and candidates from under-represented backgrounds to apply, even if you don’t match with 100% of the requirements.

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