Associate Director, Implementation Planning, UK at wppmedia

771 - Associate Director Implementational Planning - UK

Role Summary and Impact

As an Implementational Planning Associate Director, you drive day-to-day excellence in cross-channel media planning and activation. Translating client strategies (from Strategists/Comms Planners) into detailed implementational plans across all media (digital, audio, VOD, AV), you ensure seamless execution and measurable brand/performance outcomes. You collaborate deeply with specialist teams, acting as a key client contact on media performance, aligning with OASIS (objective, audience, strategy, Implementation & scoring) framework within WPP Open. Responsibilities include cross-channel optimisation, media testing, leveraging WPP Open Intelligence for data, and coordinating PCA insights for future strategies.

Reporting Structure: Reports to Implementational Planning Business Director.

Key Responsibilities

• Line Management: Provide direct line management, mentorship, and development for junior team members.
• Client Delivery & Management: Act as the primary day-to-day client connection, delivering integrated planning and activation, developing and presenting implementational responses, and building strong client and partner relationships.
• Cross-Channel Planning: Collaborate with Strategists and Comms Planners to translate overarching media strategies into detailed tactical plans across all channels, creating integrated roadmaps aligned with brand and performance goals. This process is aligned with OASIS framework.
• Optimisation & Performance: Lead cross-channel optimisation, implement advanced measurement (including media testing frameworks), refine plans based on data and audience insights, and coordinate insights for PCAs.
• Innovation & Capability: Implement and test new tools, technologies (e.g., AI-driven optimisation) within client campaigns, utilising WPP Open and WPP Open Intelligence for data opportunities and testing initiatives, all within the context of the DPAM framework.
• Team Collaboration: Foster cross-functional collaboration with Comms Planners, Strategists, and activation specialists, presenting a unified approach aligned with the OASIS framework within the WPP Open ecosystem.

Skills and Experience

• Extensive experience in media planning, digital activation, or implementational planning, managing complex accounts and orchestrating integrated media strategies.
• Expertise in cross-channel planning (digital, audio, VOD, AV), strong data analysis, integrated media testing knowledge, and client relationship management.
• Ability to translate high-level brand and performance strategies, in partnership with Comms Planners and Strategists, into detailed, actionable tactical plans across the entire media mix, directly contributing to wider client media strategy, following the OASIS framework.
• Advanced knowledge of the full media landscape and core media buying platforms, with an understanding of how they intersect and integrate.
• Strong understanding of audience insights, advanced analytics, data validation, and the ability to leverage performance data for optimisation, including robust media testing frameworks and WPP Open Intelligence.
• Proficiency in planning and optimisation tools (including WPP Open) and integrating AI-driven tools.
• Proven ability to build trusted client relationships, present confidently, and manage expectations.
• Highly collaborati

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