Data Strategy Associate Director at Wppmedia

2102 - Data Strategy Associate Director - UK

Role Summary and Impact

EssenceMediacom is a new breed of media agency. Grounded in analytics & insights and powered by data & technology, we believe in the power of media and creative to drive breakthroughs for the world’s best brands. We help clients understand the modern marketing paradox and discover the breakthroughs brands need to win with their consumers. We are designed for the new communications economy — built on data & technology, built for people & algorithms, built around diverse schools of thought, built to test & learn at scale, and, crucially, built to evolve.

Data Strategy Associate Director

EssenceMediacom is seeking a Data Strategy Associate Director to join our growing Data, Technology & Analytics team, reporting into the Data, Tech & Analytics Lead. The team focuses on maximising the value and impact of all data types on a client’s business, and how we effectively measure the performance to help make brands become more valuable to the world.

You will be working with one of the leading retailers in the UK, Boots, to harness their data and improve the performance of their campaigns, developing and deploying media measurement solutions. Communication with client stakeholders and effective management of assigned tasks is critical in this role. You will be joining a team which has doubled in resource over the past 12 months, with an ever-expanding remit to put data at the heart of the marketing function.

Part of The Boots Group, Boots is the UKs authority in beauty, wellness and healthcare with 176 years of trusted heritage and innovation behind it. Boots consistently delivers strong retail and pharmacy sales quarter after quarter in a hugely competitive market. Boots are hungry to keep striving and prioritise great teamwork and true partnership with their agencies to achieve their ambitions.

They are a client who embrace change, encourage innovation, are leaders in data-led planning to fully understand the impact of media in the wider business system and always make time to appreciate achievements and say thank you. They challenge us to deliver world class media planning and activation and enjoy getting recognition for great work we achieve together.

We have invested in giving you the tools to make you as successful as possible, including training/development, full access to relevant tools/platforms and a wider global community of analysts and data scientists.

Role Summary & Impact

Responsible for transforming data into actionable insights that drive superior client outcomes. Data Strategy involves transforming the way our clients think about, organize and orchestrate data & technology to deliver more timely, engaging and meaningful brand experience for their customers. Boots is a data rich client and that combined with clients willingness to test and evolve makes for opportunities to do great work. The Project Lead will optimise audience-driven strategies, identify growth opportunities, and deliver measurable business impact.

Skills and Experience

Data-led audience & bidding strategy and enablement;

• Using the data-sets and technology available to Boots, understand the audiences and support in the delivery of test, trial and strategy recommendations across paid media campaigns on addressable channels.
• Work with internal teams, Boots clients and partner teams to define, justify and request future signals and data products which can drive the clients business goals.

Strategic Project Ownership;

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