Marketing Operations Associate I at Zocdoc

Company: Zocdoc
Location: Pune, Maharashtra, India
Employment type: full-time
Posted: 2026-08-17

<div class="content-intro">Our Mission Healthcare should work for patients, but it doesn’t. In their time of need, they call down outdated insurance directories. Then wait on hold. Then wait weeks for the privilege of a visit. Then wait in a room solely designed for waiting. Then wait for a surprise bill. In any other consumer industry, the companies delivering such a poor customer experience would not survive. But in healthcare, patients lack market power. Which means they are expected to accept the unacceptable. &nbsp; Zocdoc’s mission is to give power to the patient. To do that, we’ve built the leading healthcare marketplace that makes it easy to find and book in-person or virtual care in all 50 states, across +200 specialties and +12k insurance plans. By giving patients the ability to see and choose, we give them power. In doing so, we can make healthcare work like every other consumer sector, where businesses compete for customers, not the other way around. In time, this will drive quality up and prices down.&nbsp; &nbsp; We’re 18 years old and the leader in our space, but we are still just getting started. If you like solving important, complex problems alongside deeply thoughtful, driven, and collaborative teammates, read on. &nbsp;</div>Your Impact on Our Mission: The Marketing Operations team supports marketing functions across the organization. You’ll play a critical role in helping to grow our lifecycle marketing program. Your work will play an integral part in driving provider acquisition, engagement and retention via thoughtful, tailored experiences by leading execution and reporting across email marketing campaigns.&nbsp; &nbsp; You’ll enjoy this role if you are… ● &nbsp; &nbsp;A confident and adaptive learner ● &nbsp; &nbsp;Loves getting into the details and takes pride in making sure every email looks perfect and functions flawlessly ● &nbsp; &nbsp;Enjoys working behind the scenes to bring marketing campaigns to life and collaborating with cross-functional teams to make it all happen ● &nbsp; &nbsp;Finds satisfaction in process, organization, and using marketing automation tools to turn ideas into polished, on-brand experiences ● &nbsp; &nbsp;Energized by working on projects that are in development, presenting new angles that require fresh approaches ● &nbsp; &nbsp;Meticulous (great attention to detail!) in planning and executing projects across multiple departments ● &nbsp; &nbsp;A good communicator and multitasker ● &nbsp; &nbsp;Someone who values the sweet spot between structure, independence, and improvisation ● &nbsp; &nbsp;Enthusiastic about AI and eager to use AI-powered tools to improve efficiency, creativity, and campaign execution &nbsp; Your Day to Day Is…&nbsp; ● &nbsp; &nbsp;Build, test, and deploy email campaigns in platforms such as Marketo and Braze, ensuring high-quality execution and flawless delivery ● &nbsp; &nbsp;Manage audience segmentation and list uploads based on campaign requirements and behavioral/demographic data ● &nbsp; &nbsp;Perform rigorous QA on all email assets, including content proofing, link validation, and dynamic content testing ● &nbsp; &nbsp;Set up campaign tracking parameters and assist in monitoring performance metrics (open rates, CTRs, conversions, etc.) ● &nbsp; &nbsp;Collaborate closely with lifecycle, creative, and analytics teams to execute campaigns on time and aligned with brand standards ● &nbsp; &nbsp;Help maintain the health of our marketing databases by supporting list hygiene and contact management practices.&nbsp; ● &nbsp; &nbsp;Building marketing campaigns end-to-end, primarily through email and in product channels ● &nbsp; &nbsp;Coding new HTML emails from design files ● &nbsp; &nbsp;Thinking critically about audience segmentation and campaign performance &amp; &nbsp;to ensure that the campaign setup matches the goals in the campaign briefs ● &nbsp; &nbsp;Building reports/performing analysis ● &nbsp; &nbsp;Participating in meetings with project stakeholders ● &nbsp; &nbsp;Executing ad hoc and short-term project initiatives

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