Senior CRM Technology Manager (F/M/D) at freenow
- Company: freenow
- Location: Hamburg
- Employment type: full-time
- Posted: 2026-08-25
Location: Barcelona, Berlin or Hamburg
Join our innovative team as a Senior CRM Tech Manager, where you will drive the implementation, maintenance, and optimization of our CRM platform across Rider, Driver and B2B in 9 markets.
As a key member of the CRM team, you’ll collaborate across marketing, operations and data functions to ideate and deliver high-quality, data-driven marketing automations and other solutions that enhance customer engagement and support our business growth.
YOUR DAILY ADVENTURES WILL INCLUDE:
- Drive the technical design, implementation, optimization, and scalability of CRM systems.
- Collaborate with marketing, product and engineering teams, ensuring technical CRM solutions align with business goals.
- Develop and maintain our CRM infrastructure, including automating workflows, integrations, and personalization that drive efficiency.
- Ensure data quality, integrity, and compliance through audits and analysis.
- Troubleshoot CRM performance issues and optimize system functionality.
- Analyze CRM data to generate insights and recommendations.
- Manage technical vendors and maintain system documentation.
- Develop in-app messages and email templates using HTML, CSS, and JavaScript.
- Write SQL and Python scripts for segmentation and ETL processes.
Our MarTech stack: Braze | Tableau | Mixpanel & more
TO BE SUCCESSFUL IN THIS ROLE:
- Bachelor's degree in Information Technology, Computer Science, Business, or a related field.
- Minimum 3+ years of multi-country CRM experience, ideally in ride-hailing, mobility, or food delivery.
- Self-learner with hands-on experience configuring, customizing and optimizing CRM platforms, particularly Braze and for mobile applications.
- Proficiency in SQL, HTML, CSS, and JavaScript for CRM automation and customization.
- Strong analytical and problem-solving skills with a data-driven mindset.
- Experience with API integrations and understanding of data structures and microservices.
- Ability to collaborate with engineering teams in North America on technical implementations.
- Excellent stakeholder management and communication skills in English to be able to translate business opportunities to technical solutions.
- Experience in lifecycle marketing or product management is a plus.
OUR MINDSET & CULTURE
- We believe in launching, learning, and evolving continuously. Your passion for data-driven innovation will be key to our collective success.
- We value the ability to wear multiple hats—from strategy development to hands-on execution—while thriving in a dynamic, ever-changing environment.
- A ‘get it done’ attitude is at our core. We’re problem solvers who overcome obstacles by finding creative and effective solutions.
- Ambiguity doesn’t deter us. We embrace challenges with curiosity and determination, always pushing to discover better answers.
BENEFITS & PERKS IN A NUTSHELL:
|
|
|
|
|
|
|
| <