Director, Field Marketing EMEA at Pendo

The Team + The Role

The Director, Field Marketing EMEA is a hands-on field marketing role owning the in-person and account-based programes that drive pipeline across EMEA. You'll sit within a lean team of three, reporting to the Senior Director, Demand Generation, EMEA — and you'll be building and executing programes yourself, and love doing so.

We're looking for someone who is genuinely embedded in the European product and tech community, knows what moves and influences SAAS buyers in our key markets (UK, DACH, France, Nordics, and the Netherlands) and can connect every field investment to a commercial outcome.

This role is a hybrid position based 3 days per week in our London office.

What this looks like day-to-day

• Owning the end-to-end EMEA field marketing calendar — regional events, roadshows, conference activations, and hosted programmes built for European buyers
• Leading field programmes with particular depth in French and DACH markets, from concept through to post-event pipeline attribution
• Partnering closely with EMEA Sales to ensure every field investment is tied to account-level pipeline goals
• Designing and delivering executive programmes for every Pendo leadership visit to the region — pipeline dinners, roundtables, customer engagements
• Owning EMEA customer stories and connecting them to field moments, campaigns, and Pendo's broader content pipeline
• Executing co-marketing programmes with regional partners, resellers, and SIs
• Building and maintaining a visible, credible presence for Pendo across the European B2B tech and product community

Who You Are

Beyond the qualifications, we hire through a specific lens. These aren't buzzwords; they're the things we'll actually look for in how you talk about your work.

You're a builder, not a maintainer.
You're most energized when there isn't a clear path yet, and you get to define it. You don't wait for direction; you identify gaps, shape solutions, and drive them forward. At Pendo, you don't just follow instructions; you operate as strategic advisors, influencing decisions, guiding stakeholders, and elevating how we work.

You're AI-curious - genuinely.
You're not using AI tools occasionally. You're rewiring how you work around them. You're faster, sharper, and more prolific because of it, and you bring that energy to everything — how you approach your work, how you prep, how you communicate, how you think. We want someone who sees AI as a multiplier, not a shortcut.

Must-haves

• 6+ years of B2B SaaS marketing experience with significant depth in field marketing, events, or ABM
• Hands-on field programme experience across multiple EMEA markets — you've executed directly, not just managed agencies doing the work
• Demonstrated depth in European markets; understanding of local buyers, events landscapes, and community dynamics
• A track record of connecting field activity to pipeline outcomes, not just delivering well-run events
• Experience working in or with a US-headquartered company, comfortable influencing without authority
• Proven ability to deliver in lean environments with a high degree of autonomy
• Resourceful and self-directed — in a team of three, you move without being told to
• Strong communicator across cultures, languages, and seniority levels
• Fluency in French or German would be preferred

About Pendo

Pendo was founded in 2013 by former product managers, who combined their heads and hearts to build something they wanted but never had as product managers: a simple way to understand and attack what truly drives product success. Our mission is to improve society's experience with software. Come join one of the fastest-growing startups, supported by best-in-class institutions like Battery Ventures, Salesforce Ventures, Spark Capital and Meritech.

Pendo Core Values: Bias to Act, Hone Your Craft, The Team is Pendo, and Maniacal Focus.

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