Associate Director, Planning, UK at wppmedia

3072 - Associate Director, Planning, UK

Role Summary and Impact

We are recruiting for an Account Director who is an exceptional and driven media planner, to join our Connections Planning team.

We foster a highly collaborative environment with brilliant, forward-thinking clients who are not only engaged but genuinely enthusiastic about pushing boundaries. This partnership allows us to deliver truly exciting, market-leading work that sets industry benchmarks and drives significant impact.

Expect a role that is highly strategic, requiring deep analytical thinking, a keen commercial eye, and a flair for innovative solutions. We are consistently exploring new technologies, channels, and audience engagement models, ensuring your work remains at the cutting edge. Innovation is not just encouraged, it's expected.

Crucially, you'll have seamless access to a rich tapestry of agency expertise. You'll collaborate daily with our specialist teams in data science, advanced measurement & analytics, brand strategy, and consumer insights. This integrated approach empowers you to craft media plans that are not only creative and impactful but also deeply informed, measurable, and strategically sound.

About the role

You will be expected to demonstrate experience and knowledge in -

• Knowing the tools and means to build and target audiences in addressable and non-addressable media to validate the media approach ensuring that the defined audience can be reached at the scale required
• Designing an approach that outlines how and where we will connect with defined audiences – especially hard to reach / low media engagement audiences – in media for brand and performance campaigns.
• Connecting the dots between the data we, the client, media owners and other internal teams hold to plan most effectively.
• Designing the connections ecosystem & plan, working closely and collaboratively with channel specialists and wider agency teams from a paid, owned and earned perspective
• Day to day management of campaigns and annual planning as a key liaison between clients and channel specialists
• Designing measurement & testing framework to inform as well as measure and optimise the campaigns when live
• Management of others to develop their skills

Skills and Experience

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.
• You show a breadth of understanding of all media channels and can confidently discuss the role they play within a comms strategy
• Have an interest in both brand and performance campaigns with some knowledge of ecommerce
• You are a tool ‘wizard’...well not quite but excellent knowledge of audience research and planning tools (e.g. TGI & Touchpoints) is a must and awareness of / familiarity with alternative sources (such as media owner tools & data) is a plu

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